Consultancy – Rights – Event Management

Three decades at the heart of international sport and events, and work on over 500 sporting and commercial events in more than 30 countries, Rushmans continues to work on strategy of major sporting and commercial events worldwide.

Working for event owners, governing bodies, national governments, city and regional administrations, sponsor brands and media organisations, we have consistently delivered high-end consulting based on a reservoir of knowledge, insight, accurate analysis and sound judgement, budget and project management skills.

Our business is rooted in the events which drive 90 per cent of sports revenue, and we have continually and logically evolved to meet the demands of different sporting, governmental and commercial stakeholders.

Starting with the Americas Cup in 1984 to Rugby World Cup in 1991 and then a stream of some of the world’s largest sports and political events, Rushmans has deployed management teams and hundreds of personnel worldwide.

Today we operate right across sport’s complex value-chain

  • Bidding for and hosting events
  • Event hosting and acquisition strategies
  • Operational optimisation

Often working in association with collaborators and partners we use business techniques that power many of the world’s most successful organisations yet seem to elude most in sport.